Alex Wills: "People want a one-to-one relationship with a brand"

By Valeria Da Silva | 21 April 2017

Following his talk on one-to-one marketing in the age of intelligence at Advertising Week Europe 2017, we caught up with R/GA's Alex Wills to talk about AI, chatbots, and their promise for brands.

Valeria Da Silva
Amsterdam, Netherlands
Valeria is a Digital Content & Social Media guru at OnBrand. She is interested in fashion photography & branding, the influx of social media in consumer behaviour & its use as a facilitator of growth.