Ashley Vinson: Four steps to social
By The OnBrand Team | 15 August 2017
Social is a critical aspect of a brand's business so it's important to have a presence and a strategy for the core platforms. However, many brands are confused and overwhelmed by social - from how to staff for it, to the creative, to how to respond, to how to interpret metrics - and in reality, they are making it a lot harder than it needs to be. In this talk, Ashley Vinson, Head of Brand Strategy at Twitter Benelux, takes us through the four steps to creating memorable and shareable content for social media.