Video

Ije Nwokorie: “Algorithms and data-reliance can be dangerous”

By The OnBrand team | 14 February 2017

"Algorithms and data-reliance can be dangerous. Branding is a human endeavor, so brands have to embrace the unpredictability of everyday life."

Branding and technology have always overlapped. Each new era brings in a new time of dominant technologies, which has a direct effect on branding strategy. Ije Nwokorie shares his thoughts on the intersection of branding and technology, and the current overreliance on data and the danger of technology disrupting brands’ human connection with people.

The OnBrand team