Rob Newlan: "Look at people first, not technology"
By Valeria Da Silva | 26 May 2017
"How can brands build video for different platforms? Look at people first, not technology."
Digital branding has traditionally been built with technical insights, but it’s strong human insights that can make impact. Rob Newlan discusses the role that brands can play on Instagram and Facebook, and their need to add value and reciprocity to their target audience.