Opinion

Editorials, Op-Eds and columns from leading brand marketers and designers.

Why you've been thinking about influencer marketing all wrong

By Robert Weller | 26 July 2017

Pay to play: The death of organic marketing?

By Connor Phillips | 22 June 2017

Are you losing your individuality to your company?

By Charis McGowan | 01 June 2017

Don't let activism ads fool you; of course sex is still selling

By Charis McGowan | 30 May 2017

Artificial intelligence: Should we feel fear or hope?

By Nicolas Deskos | 29 May 2017

Can data-driven marketing be emotional?

By Nicolas Deskos | 24 March 2017

72andSunny: “Brands can change the gender narrative”

By Nicolas Deskos | 23 February 2017

Artificial intelligence will make advertising obsolete

By Rob Leathern | 21 January 2017

Brands kicking ass at marketing right now

By Diana Smith | 15 November 2016

Vox Pop: Will branded VR content change digital advertising for the better?

By Nicolas Deskos | 17 August 2016

Marcel Molenaar: "Employees are the best ambassadors for your brand"

By Nicolas Deskos | 15 August 2016

Virtual reality: hope or hype?

By Solomon Rogers | 01 August 2016

Vox Pop: Does brand matter in the 21st century?

By Nicolas Deskos | 27 July 2016

ROI is dead: Enter return on engagement

By Nicolas Deskos | 25 July 2016

User experience is the key to surviving the adblockalypse

By Joshua Schnell | 20 July 2016

Technology is forcing brands to reinvent their business models

By Neil Hughes | 18 July 2016

7 fashion experts predict the future of fashion branding

By Nikki Chapman | 22 June 2016

Disruption is not about the technology. It's about the mindset.

By Andrew Shortt | 20 June 2016

Stop building features, start building brands

By David Ams | 15 June 2016

It’s time for brands to walk the talk

By Rob Coke | 06 June 2016