Alexis Ohanian: “Brands have to be more self-aware”
By Stefka Ivanova | 14 December 2016
"Brands have to be more self-aware. The days of deluding yourself to thinking you sell miracles are gone."
Nowadays, people are not afraid to call you out on dishonest and inauthentic marketing spiel. You have to earn customers through meaningful and genuine engagements. Reddit co-founder, Alexis Ohanian, shares his thoughts on the importance of niche communities, and why brands have to more self-aware and honest in what they sell.